Klucel™ modified cellulose comprises four hydroxypropyl cellulose grades – with varying molecular weights and rheology properties. It also has good solubility in hydro-alcohol systems with up to 60 percent alcohol. Natrosol™ hec is soluble in glycerol, but insoluble in many organic solvents. It is easily dissolved in cold or hot water, resulting in clear solutions. Natrosol™ hydroxyethylcellulose is a free-flowing powder which provides rheological control and lubricity properties. Maintains the level of color, shine and manageability of freshly washed hairĬan help improve the sustainability footprint of dry shampoos by delivering improved performance at lower use levels Advantage™ revive maintains a level of shine and color that is nearly at parity to freshly washed hair, where starch-based formulas mute the vibrancy of hair and reduce its overall level of shine and color by 80%.Īdvantage™ revive polymer is formulation flexible, up to 50% lower than that of usual dosage levels and can be used in a variety of formats such as alcoholic and hydroalcoholic aerosol sprays, mousses, pastes and powders.Įffective removal of sebum at the root for visibly cleaner hair with less residue Based on a unique PVP chemistry, Ashland’s patent-pending advantage™ revive delivers superior cleaning, improved sebum removal, and less visible residue while leaving hair visibly cleaner, more manageable and lustrous. Many of today’s dry shampoo formulas are based on older starch-based systems and have not met the expectations of consumers… their hair is left looking lifeless, dull, less refreshed, and in some cases just as greasy.Īdvantage™ revive polymer brings a much-needed refresh to the dry shampoo category.
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